I N T R O D U C I N G..
What have we learned from our audience feedback?
After the completion of our horror magazine, poster and trailer we are now carrying out further audience research to clarify whether our products have managed to appeal to our initial target audience. We have a brand new collection of questions to ask, which will be done through social media, various video interviews and online polls and surveys.
VIDEO INTERVIEWS.
Poster feedback |
Poster feedbackPoster & Mag |
Magazine feedback |
POSTER.
Questions.
To gain audience research for our poster, we have made 10 questions on a online poll and
advertised it for our target audience to respond, we have also asked people for their individual likes & dislikes about the poster through the Social Media app WhatsApp. Below, are the questions we used to receive feedback.
advertised it for our target audience to respond, we have also asked people for their individual likes & dislikes about the poster through the Social Media app WhatsApp. Below, are the questions we used to receive feedback.
We used the online survey system PollMill.
HTML:<iframe src='http://pollmill.com/f/mazed-7a34a99/answers/new.iframe' style='width: 100%; height: 400px;'></iframe>
HTML:<iframe src='http://pollmill.com/f/mazed-7a34a99/answers/new.iframe' style='width: 100%; height: 400px;'></iframe>
Social Media
We decided to use a poll to get feedback because it was a quick and effective way, to get the responses we needed. Using social media to get audience feedback was also a fast process and an appropriate way to reach our target audience...
Below are some examples of responses we received on WhatsApp about our poster..
Below are some examples of responses we received on WhatsApp about our poster..
Putting our data into graphs is an effective way to analyse our results..
Have a look below..
Have a look below..
The results have shown us that..
MAGAZINE.
Questions.
To gain audience research for magazine, we have created a online survey for
our targeted audience to complete. Below, are the questions we used..
To get a rough idea if we have appealed to our target audience or not.
our targeted audience to complete. Below, are the questions we used..
To get a rough idea if we have appealed to our target audience or not.
Putting our data into graphs is an effective way to analyse our results..
Have a look below..
Have a look below..
The results have shown us that..
TRAILER.
We have uploaded our trailer to Youtube, this will be easy for our target audience to view it , comment, like and share it. Youtube will even show us how many views we get on it and the areas in which it is most viewed.
Uploading our trailer on YouTube has shown us that..
1) Using social media and the internet generally is a very quick way to gain views.
2) Within less than a day we had already received 60+ views.
3) We can now suggest, the majority of viewers like our trailer.
4) 96% of views came from the UK and 4.5% from Jamaica.
5) Playback locations were 88% from Youtube Watch page.
6)Traffic sources (watch time) comes 65% from other YouTube features.
7) Gender (views) 77% females and 23% male.
1) Using social media and the internet generally is a very quick way to gain views.
2) Within less than a day we had already received 60+ views.
3) We can now suggest, the majority of viewers like our trailer.
4) 96% of views came from the UK and 4.5% from Jamaica.
5) Playback locations were 88% from Youtube Watch page.
6)Traffic sources (watch time) comes 65% from other YouTube features.
7) Gender (views) 77% females and 23% male.
We have also asked our target audience 10 questions about our trailer, these are shown below..
The results have shown us that..
The majority of the target audience think the following:
The trailer is fast paced. There wasn't many wide angled shots.
The background sound was very effective.
we didn't provide enough background information.
There was a good use of close up shots.
They don't think the rating should be 18.
We used a fair amount of stock characters.
After watching the trailer they would want to watch the film.
It was obvious who the protagonist was.
The trailer is fast paced. There wasn't many wide angled shots.
The background sound was very effective.
we didn't provide enough background information.
There was a good use of close up shots.
They don't think the rating should be 18.
We used a fair amount of stock characters.
After watching the trailer they would want to watch the film.
It was obvious who the protagonist was.
CONCLUSION.
Concluding our audience research, overall we are quite pleased with the final outcome. We received more positive feedback from our target audience rather than negative. Our best piece was our poster, we we're all very pleased with this final piece and it received more positive feedback and admiration than our magazine. We believe our magazine was acceptable due to certain circumstances, however we know it could of been massively improved so that it could match the standards of our poster. We were pleased with our trailer, when filming we got some great footage.. which is evident in the final product. We received positive feedback on it and have 107 YouTube views and counting..